Impact of advertising and branding on consumer buying behavior for Dissertation

Impact of advertising and branding on consumer buying behavior for automobiles industries in india - Dissertation Example Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis  on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specific group also, towards some action. Mostly the desired action is drive consumer behaviour towards some commercial products or services, sometimes ideological or political advertisement also done. Industries often use advertisement to increase the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks about a smart phone the first company name come to their mind is Apple. That is because of branding. Advertising can be mostly two types they are ATL and BTL. ATL (Above the line) is mainly the hoarding, banner types of OOH (out of home) advertising including the audio, visual advertisement in television or radio. Advertisement in print media is also another type of ATL. BTL (Below the line) advertisement are those when a company directly involving its sales force or chain members into advertisements of the product may be along with sales like giving more incentives to the sales representatives increasing commission according to the sale by salesman (Doraszelski and Markovich, 2007). . Consumer behaviour is the reflection of consumer attitude or reaction towards some products or advertisements or the organizations. Consumer behaviour can be different according to some factors like geographic, psychographic, demogra phic etc. Geographic consumer behaviours vary according to the geographic location of the consumer. Like people who lives on mountains or high hills their food habits or clothing’s is different from the people who lives near sea or ocean in some extend. People who live in cold climates their living standard and people who live in tropical zones their living standards are totally different. Demographic consumer behaviour varies according to the some criteria’s like age, sex, education, income, marital status, no. of children etc. to a certain product different age group people react differently. Kids are attracted to colourful and sweet products, teenagers and young people are attracted to cool and fashion trend products and matured people attracted to products which give them long term services and also bring extra value like brand. According to the sexual differences choice of the product varies. Girls like the colour pink but most boys like blue. According to differe nt educational background interest of the people varies. Like people who are from technical background they are generally tech-savvy. So when a new technology comes to the market they get attracted to it. People who comes from arts and literature background they a

Understanding Business Research and Concepts Essay Example for Free

Understanding Business Research and Concepts Essay There are many different types of quantitative data collection instruments and sampling methods available to researchers. The ones that I have picked for the purpose of his paper are questionnaire, sampling and surveying. Each can be a value to a researcher when completed with accuracy. Validity is the degree to which an instrument measure what it is purports to measure. Invalid instruments can lead to erroneous research conclusions, which in turn can influence educational decisions. Reliability is the internal consistency or stability of the measuring device over time (Gay, 1996). A questionnaire is a series of questions ask to the subject to get responsive directly from the subjects. Questionnaires are widely used especially in descriptive survey studies. Surveying collects factual data from participants and gain opinions. The first of two research articles I picked was â€Å"A descriptive study of workplace conflict management styles,† The study has a non-experimental, descriptive, and quantitative research design, a sample size of 103 employees working in financial, IT, academic and marketing sectors were analyzed (stratified random sampling was used for the purpose). Statistical measures like Cranach’s alpha, independent samples t test, bivariate correlation, robust tests for equality of means, multiple comparisons (Turkey HSD) and chi square tests were employed to analyze the data. Research revealed that employees of fairer sex in Indian organizations used integrating, compromising and avoiding styles of interpersonal conflict handling. Dominating and obliging styles were followed by males and same was true for all the employees as their age increased. Additionally, employees having superior income and work experience were found to be less  integrative and more dominating in their management of conflict. Further, marital status of the employees also affected the conflict handling style. Interpersonal conflict understanding is crucial for smooth functioning of the organizations. Managers today are devising innovative handling techniques as conflict poses a great challenge for them. The present study can facilitate the management practitioners in understanding the concept and its implications. (Abbas, 2012). Tukey HSD test shows that there is significant difference in dominating conflict handling style only among the undergraduate and post graduate employees (p  answers are able to give you trusted results. Using qualitative research design methods is most essential when dealing with business research. Understanding how numbers and data effect a business’ growth and production are essential in determining what is making or breaking a company’s vision. Profit is understandably the primary goal of any business; however, qualitative data is most essential when determining data on what products, programs, or ideas are attractive to a potential or current customer. Using qualitative analysis will help in making the right choices and provide quality overview for necessary adjustments. One of the largest understandings of Adobe was unmet customer needs. Their belief was that even in an age of collecting data, no light can be shed on the gap of unmet customer needs. By determining what customers needed by using surveys, collecting email comments and letters, and by communicating with people and businesses, Adobe believed that it could continuously make adjustments to their programming to satisfy the needs of customers and potential customers. Keeping the questions simple, the ideas of Adobe and its future were generated through a series of questions that customers could answer. Without going too much into detail, customers could have simple questions answered, and thus be more satisfied, which in return generated more business. Some of the sample questions derived from (adobepress.com) are as follows: â€Å"Why do customers come to the business? Why do they leave? Do customers understand what the business has to offer? Do customers want what the business has to offer? Is there anything customers want from the business that it is not providing? When analytics data shows areas of concern—for example, high drop-off rates, repeat page views, and so on—what are the reasons for the customers’ actions? Which product or service is most important to customers? The above questions were a qualitative aspect design in an attempt to conduct research and analyze that research to better serve the customer. Providing customers with a questionnaire template, allowed for millions of  reviews and feedback. Taking this research and feedback allowed Adobe to make adjustments where needed and ultimately provide the customer and or business with a better product. Updating and revamping programming through technological advancements has been key to the Adobe enterprise when satisfying its customers. The desire and key aspect of successful qualitative research is being able to see ones business and products through the eyes of the customer. When one puts his/herself in this predicament, one will see the significance of such important research and designs methods as in qualitative research analysis. References Abbas, S. M. (2012, Jul-dec). A DESCRIPTIVE STUDY OF WORKPLACE CONFLICT MANAGEMENT STYLES IN INDIAN ORGANIZATIONS. Retrieved from ProQuest: http://search.proquest.com.ezproxy.apollolibrary.com/docview/1524709477?pq-origsite=summon LUND, D. A. (2013). Laird Statistics. Retrieved from Descriptive and Inferential Statistics: https://statistics.laerd.com/aboutus.php Troshani, I.R. (2007, Oct-Dec 98-105,107-111). Drivers and Inhibitors to XBRL Adoption: A Qualitative Approach to Build a Theory in Under-Researched Areas. Retrieved from International Journal of E-Business Research: http://search.proquest.com.ezproxy.apollolibrary.com/docview/222302520?pq-origsite=summon

The Manitoba Land Question, 1870-1882 Essay examples -- Article Analys

In the article titled â€Å"The Manitoba Land Question, 1870-1882† Sprague argues that the federal government was largely responsible for failing to properly address Metis Land claims. Sprague believes the Canadian government purposefully mismanaged and controlled Metis land organization to further its agenda. He also argues that the Canadian government did not hold up its constitutional obligation as per the Manitoba Act. Lastly Sprague suggests that newly introduced laws opened doors for settlers and made it difficult for the Metis to remain cohesive. As a result Sprague suggests that these factors lead to the loss of Metis land and therefore ultimately contributed to their subsequent exodus from Manitoba. To begin Sprague argues that the Canadian Government disingenuously mismanaged Metis land organization. Sprague states that evidence of this can be seen in the Canadian government not allowing the Lieutenant Governor Adams G. Archibald to make changes to Section 31 and 32 of the Manitoba Act. Archibald proposed the government grant outlined in Section 31 should allocate each person of Aboriginal ancestry an allotment of â€Å"140 acres† (pg.75) of land. Archibald also suggested that the location of these allotments be in close proximity so as to â€Å"not disperse families throughout the province† (Pg. 75). Lastly Archibald proposed a suggestion in carrying out Section 32 which insured that land owned was not jeopardized during the process of confederacy. He recommended that Manitoba be recognized as an independent province such that affairs including land ownership would be dealt with on a provincial level. Therefore as Sprague argues Archibald’s words were not taken into consideration by both the governments of John A. Macdonald and Alexa... ... In conclusion, Sprague believes that a number of factors carried out by the Canadian government ultimately led to the exodus of the Metis from Manitoba. Firstly through the manipulation of Metis land organization, secondly through broken promises made by the Canadian Government, and lastly through newly introduced laws which dispersed the Metis. In class we are currently studying the arrival of Selkirk settlers into Manitoba; this article was interesting as it put topics discussed in class in much more perspective. This article would be best suited towards those in the area of law, history or government as it contains historical evidence. Through this article Sprague has done an excellent job of outlining the historical events that took place during the 1870-1882 periods more articles surrounding this topic should be written to uncover further injustices.

Smb Company

Comb's are not high margin companies individually, and the internet is a great way to cut down on the sales cost and time to close for deals. As mentioned above, SAP offers two â€Å"solutions† for Comb's: SAP Business One ND mynas All-in-One. SAP even discloses that 60% of their implementations fit into the SMB category (a large number considering it was earlier stated that 15% of revenue comes from such clients). The category is defined in a related article sponsored by SAP done by DC (a global market intelligence and advisory firm) the SMB category is made up of businesses with fewer than 1,000 employees. SAP Business One SAP Business One is targeted at companies from 10 to several hundred employees. It includes the basic CRM, manufacturing and finance components of the ERP software, the so-called â€Å"critical† functions. It is billed as an ass to implement, understand and upgrade solution that integrates with Microsoft Office applications. It's repeatedly referred to as an affordable solution which solves the problems of multiple systems for multiple uses (what ERP does for any business). The following is an outline of the capabilities of SAP Business One, which is implemented through business partners.Most companies have some form of application or software system that handles financial, inventory and customer data, intelligence and reporting. 9 www. Sap. Com Looking through the demos available through SAP's website, the interfaces appear to e straightforward and robust, but not an open-the-box solution such as Microsoft Office. There would still need to be some kind of training to get an organization up to speed on the software. Case in Point: Annexation Federal One organization that successfully used this approach is Annexation Federal, a systems integrator to U. S. Federal government agencies.The company, which designs, sources, and installs voice and data telecommunications systems, struggled with a variety of legacy systems from prior mergers. The company needed a single, integrated solution that could handle the omelet demands of managing high-end telecommunications projects while providing greater flexibility, better reporting, and enhanced data visibility throughout the organization. Annexation Federal saw a demonstration of the product, which proved to its financial team that SAP Business One could support the company's current and future accounting and financial systems needs.The organization recognized that the SAP Business One features were precisely what was needed to help manage the order- to- cash process accurately tracking order and sales from multiple vendors, billing contracts in a timely manner, monitoring work in progress, ND accurately calculating contract profitability. Implementing SAP Business One in less than six weeks, the company was able to create a seamless path from initial quote to purchase order through 7 invoices.With SAP Business One, we were able to streamline multiple solutions dow n to Just one and simultaneously achieve much wider functionality than we had previously, says Duane Taylor, vice president of finance for Annexation Federal. Today, the company is able to more effectively get the information it needs from its system, creating dramatic benefits. For example, the reconciliation of financial data at he end of each fiscal period once took as much as three weeks with employees working overtime. With SAP Business One, the company generates the needed department were redirected, saving more than $300,000 annually.Accounts receivable collections improved as a result of the availability of information, saving $1. 5 million. In addition, soft benefits such as improved communications, better visibility, and enhanced customer responsiveness have also been noted. The net result: Annexation Federal received payback on its investment in Just four months. (from SAP. Com) mynas All-in-One mynas All-in-One consists of solutions which are re-packaged and industry spe cific. They are versions of the mynas Business Suite engineered for turn-key application.These solutions are created to enable companies in the SMB range to purchase the capabilities of SAP software without any of the implementation issues associated with modifying the system. These are implemented through business partners such as Barrington and MM. In addition to these solutions, SAP also describes on their website the success stories through press releases, news articles, examples and case studies for particular industries. Qualified mynas All-in-One solutions are under development worldwide. And several of these vertical and cross- industry solutions are currently available in North America.Examples include industries such as high tech manufacturing, semiconductor manufacturing, ISP businesses, pharmaceuticals, and beverages. A recent press release outlined the partnership with SAP and Citric: 8 Both software vendors traditionally have focused on the enterprise market but now ha ve Joined forces to make inroads into the SMB market. The solution will allow small and midsized customers to securely access their ERP applications from the road or from their home offices, the companies said. Citric will adopt SAP's licensing model ND has priced the Material solution at $139 per named user.Business One costs $3,700 per named user. 10 10 Rooney, Paula. Citric, SAP Join Forces To Target SMB Market Joint solution to be Material Presentation Server For Business One. CRY. January 17, 2005 9 SMB ERP oracle protect it. Headquartered in Redwood Shores California, Oracle has operated for over three decades and is currently the world's largest enterprise software company with over ten billion dollars in annual revenue. The company has grown in part through organic growth and in part through acquisitions, including Peoples/JDK Edwards 2004), Retake (2005), and Entrance (2002).Oracle currently offers SMB solutions through both its Oracle and Peoples/JDK Edwards brand names wi th a vision to merge the solutions into a central ‘Fusion' platform. 11 Their company vision places an emphasis on three principles of the Inoperativeness Enterprise; to simplify, standardize, and automate. Oracle has integrated these principles into their own operations and focuses to incorporate them into the design of their software to better serve businesses worldwide. In June 2004, Oracle concluded that the enterprise segment was highly penetrated and the mid-market segments are large ND growing.In FYI 02/03 over 50% of application new license revenue came from companies under $1 billion. Oracle's market assessment concluded that they would move to target the US mid-market segment as they believe it to hold the greatest potential for incremental growth. 12 Their mid-market messaging will surround the idea of ‘simply business. ‘ More specifically, Oracle looks to emphasize their affordability, simplicity, competitive, and growth aspects. 11 Presentation by Hide Kindle of Oracle in Seattle on Thursday, May 12 and www. Oracle. Com/solutions/mid/index. HTML 12 Oracle Presentation, June 2004 – Mid Market Special Edition Campaign Plan: HI IFFY SMB ERP oracle E-justness suite ‘special Edition' The current Oracle solution emphasizes their E-Business Suite. The suite specifically focuses on core business applications to streamline key business processes (financial, purchasing, inventory management, order management, manufacturing, and sales force automation). 13 To target businesses less than $100 million, Oracle offers a ‘Special Edition' package which is basically a scaled down version of their full- business suite.It claims to be affordable, easy to install, and simple to implement for a rapid and measurable return on investment. Oracle has chosen to sell this package through regional partners rather than directly through their sales representatives. 14 The differentiating factor that Oracle focuses on is that they are the o nly package with comprehensive, built-in business intelligence. What this meaner to SMB is that they will be able to manage, access, and analyze their business data very rapidly.This ability to synchronize information can give a company the ability to quickly Enterprise The current Peoples/JDK Edwards SMB solution is targeted at companies that have begun to outgrow their current systems. It is positioned as footwear to meet a company's current needs with the flexibility and adaptability to also meet needs in the future. The product line is branded under JDK Edwards (Enterprise Solutions, Rapid Start, and World Express). Emphasis is placed on the comprehensive industry-specific functionality, affordability of the package, and flexibility to fit into a current and changing business. 314 Conversation with Keith Gosling of Hitachi Consulting in Seattle on Monday, May 16 Presentation by Hide Kindle of Oracle in Seattle on Thursday, May 12 The package is a pre-integrated set of modular ap plications with built-in, underspecified functionality. At this point the JDK Edwards sales force continues to sell the JDK Edwards product. They continue to promote the product but at some point in the next 2-3 years I predict that the sales forces of JDK Edwards and Oracle will converge in anticipation of the Fusion release.Oracle Fusion Hide Kindle, Oracle SMB Manager, noted that there are three primary ‘hot topics' currently facing Oracle. 1 5 These include business intelligence (81), corporate governance (SOX), and budgeting/planning. Over the next several years Oracle aspires to focus on these hot topics in conjunction with taking the best pieces of each of their three primary footwear packages (Oracle, Peoples, JDK Edwards) to integrate into a complete ‘Fusion' package. Oracle plans to roll-out individual fusion applications by 2007 and a complete Fusion Application Suite by 2008.Oracle's primary sales point surrounds this idea of ‘how you package' the produ ct. They see the advantages of Oracle Fusion in four general categories. The first is scalability. Here they argue that with the package you will be able to implement the package and it will have the ability to grow alongside your business. Price is the second advantage. Oracle plans to package the cost of software, services, and licensing to make the option an attractive and affordable one. A third advantage is functionality.By taking the best pieces of the current software packages, Oracle argues that functionality will be a distinct advantage. By using partners on a regional level, Oracle sees the ease and effectiveness of implementation as a fourth advantage of Fusion. 15 This rapid transition from stand-alone products to an integrated suite does not come without issues. Two primary disadvantages of Oracle's Fusion Suite are integration and support. More specifically, Oracle is going to face some major challenges over hose next few years as they look to roll-out a new package wh ile supporting current customers. 3 SMB ERP Microsoft Microsoft Business Solutions offers a variety of ERP solutions for medium sized business entities. These solutions cover most industries and can be scaled down to any size business. Several of the software solutions are a complete ERP solution. All of the solutions offer an accounting and finance core. Many of the solutions integrate with Microsoft Office software so it is easy for new users to manage and leverage the data. In addition, Microsoft offers several solutions for certain aspects of business footwear solutions. 6 These additional solutions include: Business Network which allows streamlining collaboration through the use of XML templates, CRM to support marketing and customer service, Enterprise Reporting or Small Business Financial which are accounting applications, Retail Management System for point of sale and retail applications, Small Business Products for e-business, and Business Contact Manager for managing custo mer data. Microsoft Kappa Microsoft Kappa is an ERP solution with a price range from $kick to $kick.Currently, about 4,500 firms are using this software. Microsoft provides local partners to assist with implementation of this software and ongoing support. The benefits of Kappa is its unique design – one database, one toolbox, one business logic, one source code – meaner customizations and upgrades are easy to make. In addition, maintenance costs are low. 17 1617 www. Microsoft. Com/Boisterousness's/Default. Asps www. Software re. Com 14 Nucleus Research, a global provider of research focused on IT return on investment conducted a study on Microsoft Kappa. 8 It found the following: 75 percent of customers had achieved a positive ROI from their Microsoft Kappa deployment with n average payback period of 23 months. 56 percent of Microsoft Kappa customers were able to reduce staffing costs as a result of their Microsoft Kappa deployment. 44 percent of Microsoft Kappa custo mers were able to reduce IT costs as a result of their Microsoft Kappa deployment. 75 percent of Microsoft Kappa customers reported improved operations and visibility as a result of their Microsoft Kappa deployment.Kappa is a multi-language, multi-currency ERP solution with core strengths in manufacturing and e-business together with strong functionality for the wholesale distribution and business services industries. By providing integrated, adaptable functionality within one open, scalable platform, Microsoft Kappa helps mid-market and companies across the globe seize opportunity and gain competitive advantage Extra is designed to help scale your business by providing internet functionality.This internet functionality can be used to collaborate with customers, partners, suppliers, and employees. Microsoft Kappa supports the entire business with functionality spanning manufacturing, distribution, supply chain management, reject management, financial management, customer relationshi p management, human resource management and business analysis. It also tailors itself to local legal and accounting requirements while supporting multiple languages and currencies. 18 www. Microsoft. Com/Boisterousness's/Kappa/kappa_ROI_report. SSP Microsoft Kappa Case Study:19 The vision of North Atlantic Industries (ANA) is to become the preeminent global supplier of innovative military and commercial off- the-shelf (COTS) solutions that fulfill the requirements of companies in the aerospace, industrial, and defense markets. ANA achieved a positive return on its investment in Microsoft Boisterousness's Kappa software by reducing inventory costs, realizing direct savings in personnel costs, and increasing the productivity of employees through reduced downtime.Annual return on investment (ROI) 128% Payback period (years) 0. 60 Net present value (NP) 499,888 Average yearly cost of ownership 146,626 Microsoft Great Plains Microsoft Great Plains is an ERP solution with a price range fr om $ask to $kick. With a lower price range than Kappa, Great Plains is positioned to support lower midwicket firms. It provides functionality for

Food, Nutrition and Some Controversies About Mcdonald’s Essay

As you know Mc Donald’s is a chain of fast food restaurants. In Mc Donald’s you could find a variety of food for every part of the day. At the morning you will find some breakfast based on eggs, savory sausage and hot cakes. You could also drink some coffee a latte, a cappuccino or maybe a caramel frappe. If you go for lunch you will find the principal menu based on a sandwich and French fries. There are a lot of types of sandwiches: the chicken one, a sandwich made with fish, the variety of hamburgers and also the nuggets. If you want something sweet there are some desserts and many types of ice creams like Mc flurry, sundae or the basic one. In these time most of people want to be fit so they want to eat healthy food and this restaurant offered a menu for these public this menu is based on salad with chicken or a fruit salad. There are a lot of problems related with fast food because of the saturated fat and the low-nutrient that contributes to the body. That’s why fast food is also known as junk food. To reduce these problems Mc Donald’s use now the Canola oil to fry the hamburgers and the French fries. These problems are also why many people prefer to eat the vegetable or fruit salad. In 2004 Morgan Spurlock, an American producer and filmmaker, directed Super Size Me, a movie about a man who ate only McDonald’s during a whole month. After watching this film people start thinking about how unhealthy fast food is.

How to Introduce Yourself in Spanish

How to Introduce Yourself in Spanish No matter how little Spanish you know, its easy to introduce yourself to someone who speaks Spanish. Here are three ways you can do it: Introduce Yourself: Method 1 Simply follow these steps, and youll be well on your way to making a connection with someone even if that person doesnt speak your language: To say hello or hi, merely say Hola or OH-la (rhymes with Lola; note that the letter h is silent in Spanish).To introduce yourself, simply say Me llamo (may YAHM-oh) followed by your name. For example, Hola, me llamo Chris (OH-la, may YAHM-oh Chris) means Hi, Im Chris.To ask someones name in a formal way, say  ¿Cà ³mo se llama usted? or KOH-moh say YAHM-ah oo-STED. (The oo rhymes with moo.) This means, What is your name?In an informal setting, or if speaking to a child, say  ¿Cà ³mo te llamas? or KOH-mo tay YAHM-ahss. That also means, What is your name?After the person responds, you may say, Mucho gusto or MOOCH-oh GOOSE-toh. The phrase means much pleasure or, less literally, pleased to meet you. Introduce Yourself: Method 2 This second method may be a slightly less common way of introducing yourself, but its still perfectly acceptable and is easier to learn. Most of the steps are the same as above, but for the second step, where you actually introduce yourself, merely say Hola followed by soy and your name. Soy is pronounced basically the same as it is in English. Hola, soy Chris means Hello, Im Chris. Introduce Yourself: Method 3 The third method also isnt as common as the first in most areas, but it may be the most straightforward way for those who have English as a first language. For the second step, you can use Mi nombre es or mee NOHM-breh ess followed by your name. Thus, if your name is Chris, you can say: Hola, mi nombre es Chris. Whichever method you use, dont be afraid to sound silly. Youll be understood by following these directions, and in nearly any Spanish-speaking area even the feeblest attempts to speak Spanish will be honored. Spanish Introductions The most common way to introduce yourself in Spanish is to say  Me llamo followed by your name.Alternatives include Mi nombre es or Soy followed by your name.Hola can be used for either  hi or hello. Grammar and Vocabulary Behind These Introductions You dont need to understand the precise meanings of what youre saying or how the words relate to each other grammatically to introduce yourself. But if youre curious, or if youre planning on learning Spanish, you may find them interesting to know. As you might have guessed, hola and hello are basically the same word. Those who know etymology, the study of word origins, think the word goes back to at least the 14th century, before English and Spanish existed in their current form. Although it is unclear how the word entered Spanish, it probably originated with German as a way of trying to get someones attention. Me in the first method above means myself (obviously, theres an etymological connection with the English me), and llamo is a form of the verb llamar, which usually means to call. So if you say Me llamo Chris, thats a direct equivalent of I call myself Chris. Llamar is used in many of the same ways as to call is, such as for calling out to someone or calling someone on the telephone. In both Spanish and English, verbs in which the person is referring to doing something to him- or herself are known as reflexive verbs. The reason two methods are used with llamar for asking someones name is because Spanish differentiates between formal and informal (sometimes called formal and familiar) ways of addressing people. English used to do the same thing - thou, thee and thine were all informal terms at one time, although in modern English you and your can be used in both formal and informal situations. Although there are regional variations in how Spanish distinguishes between the two forms, as a foreigner you are safer in using the formal form ( ¿Cà ³mo se llama _____?) with adults and especially with authority figures. Soy is a form of the verb ser, which means to be. In the final method, mi nombre es is a word-for-word equivalent of my name is. Like soy, es comes from the  verb ser.

Pulque, Ancient Mesoamerican Sacred Drink

Pulque, Ancient Mesoamerican Sacred Drink Pulque is a viscous, milk-colored, alcoholic beverage produced by fermenting the sap obtained by the maguey plant. Until the 19th and 20th century, it was probably the most widespread alcoholic beverage in Mexico. In ancient Mesoamerica pulque was a beverage restricted to certain groups of people and to certain occasions. The consumption of pulque was linked to feasting and ritual ceremonies, and many Mesoamerican cultures produced a rich iconography illustrating the production and consumption of this beverage. The Aztec called this beverage ixtac octli which means white liquor. The name pulque is probably a corruption of the term octli poliuhqui, or over-fermented or spoiled liquor. Pulque Production The juicy sap, or aguamiel, is extracted from the plant. An agave plant is productive for up to a year and,  usually, the sap is collected twice a day. Neither fermented pulque nor the straight aguamiel can be stored for a  long time; the liquor needs to be consumed quickly and even the processing place needs to be close to the field. The fermentation starts in the plant itself  since the microorganisms occurring naturally in the maguey plant start the process of transforming the sugar into alcohol. The fermented sap was traditionally collected using dried bottle gourds, and it was then poured into large ceramic jars where the seeds of the plant were added to accelerate the fermentation process. Among the Aztecs/Mexica, pulque was a highly desired item, obtained through tribute. Many codices refer to the importance of this drink for nobility and priests, and its role in Aztec economy. Pulque Consumption In ancient Mesoamerica, pulque was consumed during feasting or ritual ceremonies and was also offered to the gods. Its consumption was strictly regulated. Ritual drunkenness was allowed only by priests and warriors, and commoners were permitted to drink it only during certain occasions. Elderly and occasionally pregnant woman were allowed to drink it. In the Quetzalcoatl myth, the god is tricked into drinking pulque and his drunkenness caused him to be banished and exiled from his land. According to indigenous and colonial sources, different types of pulque existed, often flavored with other ingredients such as chili peppers. Pulque Imagery Pulque is depicted in Mesoamerican iconography as white foam emerging from small, rounded pots and vessels. A small stick, similar to a straw, is often depicted within the drinking pot, probably representing a stirring instrument used to produce the foam. Images of pulque-making are recorded in many codices, murals and even rock carvings, such as the ball court at El Tajin. One of the most famous representations of the pulque drinking ceremony is at the pyramid of Cholula, in Central Mexico. The Mural of the Drinkers In 1969, a 180 feet long mural was discovered by accident in the pyramid of Cholula. The collapse of a wall exposed part of the mural buried at a depth of almost 25 feet. The mural, dubbed the Mural of the Drinkers, portrays a feasting scene with figures wearing elaborate turbans and masks drinking pulque and performing other ritual activities. It has been suggested that the scene portrays pulque deities. The origin of pulque is narrated in many myths, most of them linked to the goddess of maguey, Mayahuel. Other deities directly related to pulque were the got Mixcoatl and the Centzon Totochtin (the 400 rabbits), sons of Mayahuel associated with the pulque’s effects. Sources Bye, Robert A., and Edelmina Linares, 2001, Pulque, in The Oxford Encyclopedia of Mesoamerican Cultures, vol. 1, edited by David Carrasco, Oxford University Press.pp: 38-40 Taube, Karl, 1996, Las Origines del Pulque, Arqueologà ­a Mexicana, 4 (20): 71

Common Lacewings, Family Chrysopidae

Common Lacewings, Family Chrysopidae If youre a gardener, you are probably already familiar with the green lacewings. Members of the family Chrysopidae are beneficial insects whose larvae prey on soft-bodied pests, especially aphids. For this reason, common lacewings are sometimes called aphid lions. Description: The family name Chrysopidae derives from the Greek chrysos, meaning gold, and ops, meaning eye or face. Thats a pretty apt description of the common lacewings, most of which have copper-colored eyes. Lacewings in this group are nearly always green in body and wing color, so you may know them as the green lacewings, another common name. Adult lacewings have lacy wings, as you might have guessed, and they look transparent. If you place a Chrysopid wing under magnification, you should see short hairs along the edges and veins of each wing. Lacewings also have long, filiform antennae, and chewing mouthparts. Lacewing larvae look quite different from the adults. They have elongated, flattened bodies, which resemble tiny alligators. Theyre often brownish in color. Lacewing larvae also have large, sickle-shaped jaws, well designed for catching and devouring prey. Classification: Kingdom – AnimaliaPhylum – ArthropodaClass – InsectaOrder – NeuropteraFamily - Chrysopidae Diet: Lacewing larvae feed on other soft-bodied insects or arachnids, including aphids, mealybugs, mites, and Lepidoptera eggs. As adults, lacewings may consume a more varied diet. Some adults are entirely predaceous, while others supplement their diet with pollen (genus Meleoma) or honeydew (genus Eremochrysa). Life Cycle: Common lacewings undergo complete metamorphosis, with four life stages: egg, larva, pupa, and adult. The life cycle varies in length according to species and environmental conditions. Most adults will live for 4-6 months. Before depositing an egg, the female lacewing produces a long, thin stalk, which she usually attaches to the underside of a leaf. She places an egg at the end of the stalk, so it is suspended from the plant. Some lacewings lay their eggs in groups, creating a small cluster of these filaments on a leaf, while others lay eggs singly. The filament is thought to provide some protection for the eggs, by keeping them out of reach of predators on the leaf surface. Generally, the larval stage may last several weeks, and usually requires three instars. Pupae may develop into adults in the safety of a silken cocoon attached to the underside of a leaf or on a stem, but some species pupate without a case. Common lacewings may overwinter as larvae, pupae, or adults, depending on the species. Some individuals are brown, rather than their usual green color, in the overwintering stage. Special Adaptations and Behaviors: In the larval stage, some species camouflage themselves by covering their bodies with debris (usually carcasses of their prey). Each time it molts, the larva must construct a new debris pile. Some lacewings will release a noxious, foul-smelling substance from a pair of glands on the prothorax when handled. Range and Distribution: Common or green lacewings may be found in grassy or weedy habitats, or on other foliage, worldwide. About 85 species inhabit North America, while over 1,200 species are known globally. Sources: Borror and Delongs Introduction to the Study of Insects, 7th edition, by Charles A. Triplehorn and Norman F. JohnsonChrysopidae, University of California-Riverside, accessed December 7, 2012Family Chrysopidae - Green Lacewings, Bugguide.net, accessed December 7, 2012

Live Face Assignment Example | Topics and Well Written Essays - 500 words

Live Face - Assignment Example Discovery process entails gathering information about perspectives and experiences about the brand by the internal and external customers of the organization. Additionally, a company can improve its brand dynamics by looking at its historical information on branding as part of the discovery stage. The outcome of the discovery process is referred to as a core brand analysis which enables the entity to know what the brand symbolizes and the intended audience (Gregory, 2004). The Blue Team Focus Company should as a next step develops a strategy to communicate what the brand intends to achieve, express brand personality and stakeholder expectations about the company. For Blue Team Focus, a brand strategy should emphasize the expected customer experience through interaction with the company from using the Live Face product. After developing the brand strategy, Blue Team Focus should engage in corporate brand communication which involves marketing, promotion, and advertising and creating awareness about the brand through public relations. Given that Blue Team Company has an already established customer base through Sony and Verizon FIOS; it has a less job to do in terms of brand communication. Finally, Blue Team should invest in brand management that involves keeping the brand alive and ensuring its growth using the appropriate company resources (Gregory, 2004). According to Westwood (2002), contingency planning is done through a SWOT analysis when all information and opinions are collected from marketing research. Blue Team Focus Company should evaluate its strengths in relation to its weaknesses considering available opportunities and potential threats in the marketplace. The company shall leverage its strengths from advantages related to proprietary technology mainly from Sony and Verizon FIOS.  

Stages of a criminal trial Essay Example | Topics and Well Written Essays - 250 words

Stages of a criminal trial - Essay Example This only comes after the first step of determining whether the trial should happen before a jury or a judge. The attorneys involved in the persecution gives details of the issues that surround the case to the court. He will further explain the point in which the prosecution plans to prove. The defense further gives their opening statements. In this case, the team will be trying to prove that the defendant is innocent. The opening of statement stage is only valid if other steps of the trial are successful (Felman, 2002). These stages include presentation of evidence to the court. There then follows cross examination of this evidence and the witnesses. The last stage is usually the closing statements, which summarizes the case and waits for the judge or the jury to make a decision. Clearly, the opening statement determines the direction of the case. It gives the judge and the witnesses some sort of focus so that the case is determined appropriately. One example of a criminal case is that of O.J Simpson murder case, also known as people of California vs. James Simpson case (Bugliosi, 1997). He was accused of murder of both his wife and her friend. He was defended by his lawyers Robert Shapiro and Johnnie Cochran. They issued opening statements to defend their client, stating that the blood samples were comprised. They also proved that the police had not conducted themselves appropriately. In the end, the jury decided that the James Simpson was not guilty, and was neither responsible of the two deaths. The stages for criminal trial were duly followed in this case for its

Topical Analysis on Japan's Revolution Essay Example | Topics and Well Written Essays - 2250 words

Topical Analysis on Japan's Revolution - Essay Example In order to understand the nature of the Meiji restoration, there is the need to look at the relationship between the merchants and the lower samurais. Both parties were anti-Tokugawa forces who were determined to annihilate the Tokugawa regime, with the lower samurais being vested with the leadership that would yield desired societal changes. The lower Samurais had superseded the ranks of the Samurai in order to become the spokesmen in this society. The Meiji restoration was a shift of the Japanese government to the upper samurai to lower samurai. In achieving this political control, the lower samurais supplied the ablest individuals such as Ito Hirobumi, Saigo Takamori, Inoue Kaoru and Omura Masujiro. The lower samurai achieved this through the financial help of the merchants. Merchants such as Konoike, Iwasaki, Shimada and Ono made immense contributions through financial donations. Hence, it is apparent that the Meiji restoration was achieved through a coalition between the lower samurai and merchant class. Moreover, the Feudal-merchant coalition was a cornerstone in the Japanese revolution. Unlike the class struggle that existed in western countries such as a France and England, the scenario in Japan was different. Marxists argue that capitalist bourgeoisie rise against feudal aristocrats in a bid to seize political power from them. The case in Japan was characterized by a collaboration between the aristocracy and the merchant classes. Hence, the Samurai and the merchant class had a symbiotic relation and they needed each other. In the Tokugawa system, the merchants were largely dependent on the daimyo and their treasurers. They saw... Japan’s revolution, dubbed ‘Meiji restoration’, took place following numerous reforms instituted by the Japanese government late in the 19th century. The subsequent events constituted the most dramatic events to ever happen in the modern history of Japan. It was in the Japanese revolution when universal education system was established. Moreover, during this revolution the navy and the army were established as well as the establishment of an effective administrative bureaucracy both locally and nationally. The Japanese revolution was multifaceted and culminated in Japan becoming a modern state. There are numerous shortcomings in the book by Norman (2000) as there lacks a detailed explanation of the nature of the Japanese revolution.The account of the Japanese revolution was scantily presented in the article with some facts being left out. The events that contributed to the revolution emanated from within the country and brought significant changes crucial to the d evelopment of a modern Japan. The multifaceted revolution saw a universal system of education being introduced in Japan as well as the establishment of the army and the navy. It is important to note that social disparities that existed during the Tokugawa regime were primary responsible for fuelling animosity that led to the revolution. The fact that the new regime under Meiji turned to the western countries for progress reveals that the Tokugawa regime was not toppled due to its move to seek assistance from these countries but rather due to domestic squabbles. The revolution revealed that there was animosity within the ranks of Tokugawa regime as there is no justification of having turned to the west for progress.

The film, Aviator, illustrates the terrible problems sometimes Research Paper

The film, Aviator, illustrates the terrible problems sometimes associated with Obsessive Compulsive Disorder in both the life of - Research Paper Example Analysis of the Film Aviator Aviator is a film based on the life of one of the most significant personalities in the field of aviation, Howard Hughes. His story is exceptional due to his achievements in two fields namely filmmaking and the field of aviation. The story presented his feat in his first movie which is entitled Hell’s Angels, a war film that he had made through his trait of being perfectionist. At around the same time, Hughes explored the construction, engineering and production of different types of planes (Aviator film 2004). Howard Hughes explorations and successes in different fields are the main highlights of his life. He is one of the greatest Americans of his time because he is known as an not only as an aviator but also engineer, industrialist, film producer, director, and one of the wealthiest man in the world. His endeavors and projects were financed on his billion dollar inheritance from an equally inventive father who had developed the drill bit or the Hughes rollerbit which became the main apparatus for 75 percent of the world oil wells (Brown and Broeske 10). Through his life though, Hughes had one considered flaw which was his behavior. He is considered by people around him as a person who was very hard to get along with. His exaggerated attention to details often caused and escalated problems in his work and his interactions and relationships with other people. His behavior ranges from minor actions described by people who know him as bizarre to serious and threatening circumstances that often lead to accidents in his flight or lost of relationship with a woman or with work acquaintances (Brown and Broeske 165). Hughes profound personality attracted the interest of medical experts. Thus in the long run he was considered as the most well known example of a condition referred to as obsessive-compulsive disorder (OCD). One of the experts who studied Hughes life, Dr. Jeffrey Schwartz who is a professor in UCLA School of medicine a nd a forerunner in the research on OCD confirmed that the aviator’s ‘four decades of profound emotional anguish.’ Upon recognition of Hughes’ case, his life and behavior became one of the most studied cases of OCD in countries all over the world. Another expert who concluded that Hugh Hughes has OCD is Dr. Anthony Dietrich. He is the son of Noah Dietrich who is the Hughes Empire Chief Executive Officer. Hughes characteristics namely nonconformity, over adventurous disposition can be considered as general signs of his struggle to control obsessions and compulsions (Brown and Broeske 184). In his life, the effects of OCD covered different aspects of his life such as his job, his behavior, his life choices and his relationships and interactions with people surrounding him. It is then important to study the present knowledge, information and developments on the condition which is one of the main themes in the film Aviator. Obsessive-Compulsive Disorder, OCD Ob sessive-compulsive disorder, OCD, is a type of anxiety disorder. It is described as a condition which is based on the fixation to undertake ‘recurrent, unwanted, thoughts or obsessions and/or behaviors that are repetitive or referred to as compulsions.’ Compulsions are performed to be able to achieve a feeling of satisfaction and temporary relief. Failure to perform such rituals can

Slavery Like A Social Vice Essay Example | Topics and Well Written Essays - 750 words

Slavery Like A Social Vice - Essay Example The victimization that included inhumane treatments and subjection to intense maltreatments were the abject manifestation of disregard to the fundamental rights of the people. The groups did not enjoy any liberty as the slave owners treated them as part of their property. They endured punitive jobs in callous conditions in order to sustain the profitability the white capitalists demanded from their investments. Slavery further led to the seclusion of the African Americans and the subsequent discrimination of the group. The cruel treatment of the African Americans influenced their mindset of the whites and cruelty the minority group expressed against the whites in retaliation. The post-slavery American society relied on the integration of all the races that make up the American society. The new American society required the participation and contribution of all the tribes since the government could not develop a mechanism of transferring the slaves back to their native lands. This imp lied that they would become Americans a feature that required their seamless incorporation into the society. This would however not happen easily owing to the negative attitude that the African Americans among other smaller populations that served as slaves developed against the whites. The African Americans did not feel the sense of belongingness for a long time even after the successful abolition of slavery owing to the negativity they accumulated over the slavery period and the cruelty they endured in the hands of the whites.

The film, Aviator, illustrates the terrible problems sometimes Research Paper

The film, Aviator, illustrates the terrible problems sometimes associated with Obsessive Compulsive Disorder in both the life of - Research Paper Example Analysis of the Film Aviator Aviator is a film based on the life of one of the most significant personalities in the field of aviation, Howard Hughes. His story is exceptional due to his achievements in two fields namely filmmaking and the field of aviation. The story presented his feat in his first movie which is entitled Hell’s Angels, a war film that he had made through his trait of being perfectionist. At around the same time, Hughes explored the construction, engineering and production of different types of planes (Aviator film 2004). Howard Hughes explorations and successes in different fields are the main highlights of his life. He is one of the greatest Americans of his time because he is known as an not only as an aviator but also engineer, industrialist, film producer, director, and one of the wealthiest man in the world. His endeavors and projects were financed on his billion dollar inheritance from an equally inventive father who had developed the drill bit or the Hughes rollerbit which became the main apparatus for 75 percent of the world oil wells (Brown and Broeske 10). Through his life though, Hughes had one considered flaw which was his behavior. He is considered by people around him as a person who was very hard to get along with. His exaggerated attention to details often caused and escalated problems in his work and his interactions and relationships with other people. His behavior ranges from minor actions described by people who know him as bizarre to serious and threatening circumstances that often lead to accidents in his flight or lost of relationship with a woman or with work acquaintances (Brown and Broeske 165). Hughes profound personality attracted the interest of medical experts. Thus in the long run he was considered as the most well known example of a condition referred to as obsessive-compulsive disorder (OCD). One of the experts who studied Hughes life, Dr. Jeffrey Schwartz who is a professor in UCLA School of medicine a nd a forerunner in the research on OCD confirmed that the aviator’s ‘four decades of profound emotional anguish.’ Upon recognition of Hughes’ case, his life and behavior became one of the most studied cases of OCD in countries all over the world. Another expert who concluded that Hugh Hughes has OCD is Dr. Anthony Dietrich. He is the son of Noah Dietrich who is the Hughes Empire Chief Executive Officer. Hughes characteristics namely nonconformity, over adventurous disposition can be considered as general signs of his struggle to control obsessions and compulsions (Brown and Broeske 184). In his life, the effects of OCD covered different aspects of his life such as his job, his behavior, his life choices and his relationships and interactions with people surrounding him. It is then important to study the present knowledge, information and developments on the condition which is one of the main themes in the film Aviator. Obsessive-Compulsive Disorder, OCD Ob sessive-compulsive disorder, OCD, is a type of anxiety disorder. It is described as a condition which is based on the fixation to undertake ‘recurrent, unwanted, thoughts or obsessions and/or behaviors that are repetitive or referred to as compulsions.’ Compulsions are performed to be able to achieve a feeling of satisfaction and temporary relief. Failure to perform such rituals can

Tax avoidance; a debate easily resolved Assignment

Tax avoidance; a debate easily resolved - Assignment Example According to, European Commission: Consultation on Double Non-Taxation Cases. (2012, May 1), tax avoidance is an approach where individuals use the legally provided tax policies to reduce the burden of taxation on them. In as much as such act is legal we will find that morally it is repugnant. In addition, the UK law tries as much as possible to minimize the loopholes that individuals are likely to use in tax avoidance schemes. The challenge though has been the sheer fact that the UK tax law is targeted as opposed to being purposive. There has been a consistent crop up of schemes that go around the law and these have further fueled legislative action. It is in record that so many commentators have advocated for the formulation of legislations to counter tax avoidance in general. This has been fueled by the fact that the establishment of the GAARs would ensure that efforts by the public to avoid taxation are thwarted (Freedman 2004). This further ensures that the taxpayer and the lawm akers divert their energies and efforts to other more productive activities. The tax authority is as well given the chance of being in the position of simplifying the law without being undermined. Among many other things, tax avoidance has been viewed to as well be an ethical issue in business. Companies have been found to seek for the minimization of their tax liabilities as a part of good governance through tax planning. They do so by making use and exploiting all the tools made available to them by the governments of the day (Sikka 2013). Such tools include allowances given, deductions advanced, and rebates. While tax planning is an open, convenient and compliant behavior, tax avoidance is a complex issue for most companies in the UK. Tax avoidance is a legitimate and it is the use of tools such as financial instruments to achieve tax desires that are favorable to the taxpayer while unanticipated by the government. Companies can employ the use of overseas

Racial Ethnic And Religious Profiling in the U.S. Essay Example for Free

Racial Ethnic And Religious Profiling in the U.S. Essay In the United States, ‘The land of the Free’, racial profiling of minority groups seems all too common. Many Americans believe that law enforcement as well as many other people often discriminates on minority groups simply because of their color of their skin. Civil rights activist and many leaders of minority groups are pressuring Enforcement agencies to eliminate racial and ethnic profiling during traffic stops and supposed random pedestrian stops. However, many law enforcement representatives claim that the complaints about these activities are overstated and are simply in the heads of the accusers. As a nation with a history of racial slavery and racial segregation, particularly towards any group that is not Anglo-American or fair skinned, African-Americans have long complained of racial profiling. Although racial slavery has been over for over one hundred years, and segregation that ended over fifty years ago, there is still tension between many people over race. Hispanics and Muslims are two other ethnic groups that feel the racial profiling, often being suspected of being terrorists or being illegal immigrants. Racial profiling is not a new subject in America. Racial profiling dates back to the colonial days in America. The revolutionary era there was religious profiling of Quakers because they were seen as being unfaithful to the revolution. African Americans have been racially profiled since the days of Slavery. Mexicans and Latinos have been scrutinized and called out by law enforcement since around the time Texas gained its independence. 19th century immigration laws created ethnic and racial profiling against Asians and southern and eastern Europeans. In August of 1777 the Continental Congress ordered the arrests of multiple Quakers that were supposedly disloyal to the Revolution. The Continental Congress had no evidence, and there were no trials. Many of the prisoners were exiled to a Virginia jail. The captives were released from the imprisonment because of pleas from their families and from a few political leaders. During the Pre-Civil War era African-Americans made up about one sixth of the country’s population. The majority of those African-Americans were slaves, with the majority of them slaves in the South. The Fugitive Slave Act of 1793 had only a few things that protected actual free African-Americans. Slave hunters could legally capture the slaves that were able to escape. Free African-Americans had almost no immunity from being captured and treated as if they were runaway slaves. The new movie â€Å"12 Years a Slave† that recently came out in theatres shows how a free black man could be captured and sold into slavery without being able to prove their freedom, because of profiling any African-American as a slave. The end of slavery did not end the profiling of African-Americans. The Jim Crow era made segregation legal and seemingly right because of laws. The Jim Crow laws reinforced the belief that African-Americans were inferior to whites. Any African-Americans accused of committing a crime could be subject to unjust treatment by law enforcement and even unfair trials in court. One of the most heinous acts of racial profiling was the threat of racist vigilantes. According to the Tuskegee Institute, more than three thousand four hundred African-Americans were lynched from 1880 to 1950. Mexicans and Mexican-Americans were also victim to racial profiling since the days of the annexation of Texas from Mexico. In 1845 the Texas Rangers were formed and served as the nations first statewide police organization. According to the University of Texas’ del Carmen, the Texas Rangers committed many â€Å"brutal acts against Comanche tribes and thousands of Mexicans†. Many Mexican-Americans throughout the southwest United States and throughout most of Texas suffered from the same kind of racial segregation as African-Americans. In the 1930’s nearly 2 million Mexican-Americans were forced and aggressively pressured to leave the United States. In the late 19th century Federal immigration laws portrayed racial profiling by the national government. In 1875 one of the first Federal Immigration laws banned the entry of the country to many undesired Asian immigrants brought to the United States for forced labor and prostitution. In 1882 the Chinese Exclusion Act banned all immigration of Chinese laborers. Decades later the United States government put in action literacy tests to gain citizenship that were swayed to only help Europeans and not Asians or Latinos. On February 19th 1942 one of the most well known acts of racial profiling was committed. Under an executive order of president Franklin D. Roosevelt, the president ordered the internment of over 110,000 people mostly of Japanese descent following the Japanese attack on Pearl Harbor. The federal government believed that anyone of Japanese descent could be a threat to national security. Hundreds of thousands of innocent honest American citizens were forced into internment baffles me, considering that the government would never do that to White German-American citizens even though the main enemy of World War 2 was Germany. In the late 20th century racial and ethnic profiling became an important issue in the public eye. The African-American civil rights movement embodied the desire of African-Americans to be treated equally socially and under the treatment of law. After the Civil Rights movements, African-Americans and other minorities were being treated more fairly but still falling victim to racial profiling. The FBI and DEA perfected the â€Å"formal† art of racial profiling in the 1970’s. The DEA created a â€Å"profile† for supposed drug traffickers, which targeted African-Americans and people of Hispanic descent. The list of characteristics gave agents the right to randomly stop and search people matching the profile; legal racial profiling. In 1989 the Supreme Court granted permission to use those characteristics as probable cause to stop and search someone. Throughout the 1990’s racial profiling was an epidemic with law enforcement stops in the United States. Statistics show that African-Americans were the great majority of police drug stops. In Maryland during 1995, a man with the last name Wilkins filed a lawsuit against law enforcement to uncover hard evidence that African-Americans were being unfairly profiled. After a thorough investigation of the Maryland law enforcement, a state police â€Å"Criminal Intelligence Report† showed that there was a explicit profile for targeting African-Americans. The investigation actually uncovered that African-Americans were 72 percent of the stops made in the state. After the terrorist attacks of September 11th 2001 there was a new group in the United States being racially profiled, Middle Easterners and Muslims. The federal government, as well as the many of the American public became suspicious of anyone of Middle Eastern descent or anyone who practiced the Muslim religion. Although the vast majority of Muslims are peaceful, many people as well as law enforcement began to racially profile them as â€Å"terrorist†. Even African-Americans and Latinos began to scrutinize innocent Middle Easterners. Although President George W. Bush promised to help end racial profiling because it was unconstitutional, following 9/11 the law enforcement began to profile even more than ever. The government focused on Arab Nationals and anyone who could possible have links to the terrorist group Al Qaeda. Immigration Authorities began rounding up hundreds of Middle Easterners for thorough questioning. Although they denied it, Airport screeners began giving special attention to anyone who appeared to be of Middle Eastern or Arabic descent. In 2003 the Bush administration issued a Racial Profiling guideline that stated racial profiling is okay as long as it is related to National Security. In 2008 the Barrack Obama administration and critics of racial profiling began to push for more legislation to prevent racial profiling. Being the first African-American President, it seemed as if times were changing as far as racial profiling stands in the United States. In 2009 the murder of African-American teenager Trayvon Martin griped the nation. The murder was a pure case of racial profiling by a vigilante in a predominantly white neighborhood. Martin’s murder George Zimmerman, a former neighborhood watchman was suspicious of Martin walking around his neighbor hood one evening. Zimmerman armed with his handgun, began stalking Martin and eventually confronted Martin, even though police dispatchers told Zimmerman not to. On Zimmerman’s 911 call he used racial slurs and clearly profiled Martin as a criminal because he was African-American. Eventually Zimmerman confronted Martin, the two got into a scuffle, and Zimmerman shot and killed the unarmed teen. After years of trial, the jury eventually acquitted Zimmerman of the murder charge claiming it was â€Å"self defense† even though Law enforcement told Zimmerman to not follow Martin and Zimmerman did anyways. The Trayvon martin murder is still a current issue that has the nation divided. After doing extensive research on the topic of Racial Profiling in the United States I have learned a lot about how far back and diverse racial profiling is. I believe that there will always be racial profiling as long as there are multiple races living in one country. Racial Profiling is simply human nature and cannot be undone by making laws or legislation. People subconsciously profile individuals based on their individual history and knowledge. People say â€Å"I don’t see color† but the fact of the matter is, everyone sees color. Even the victims of racial profiling are guilty of racially profiling others; whether or not they say it out loud people still think it. The only thing people can do is try there best to not act upon their assumptions of others based on race, and try their best to treat everyone equally regardless of what you may think initially. Its like the old saying, â€Å"Don’t Judge a book by its cover†.

Genetic transformation and competence in e. coli when exposed to the green fluorescent protein

Genetic transformation and competence in e. coli when exposed to the green fluorescent protein INTRODUCTION: The goal of this experiment was to successfully insert the plasmid pGLO, which carries genes for resistance to ampicilin and for green fluorescent protein (GFP), into competent E. coli cells thereby genetically transforming E. coli to have those specific traits. Green Fluorescent Protein comes from the jellyfish Aequorea Victoria and it emits green light when excited by blue light and when in the presence of the sugar arabinose. This protein has proven significant as a gene marker as well as other forth coming uses in biochemistry, cell and microbiology (Allison, Sattenstall, 2007). In a study done by Allison and Sattenstall (2007), it was found that introducing GFP into a cell causes changes in the cell physiology that might lead to antimicrobial susceptibility of the cell. This could be of concern because of its widespread use and Allison and Sattenstall urge caution when interpreting data from studies that used GFP (Allison, Sattenstall, 2007). According to Tsen et al., the E. c oli bacteria can naturally transform with inserted plasmids and integrate them without special treatments. As long as the DNA in the plasmids is Concatemeric linear, monomeric circular or supercoiled forms of plasmid, they can transform the E. coli, whereas linear monomer cannot transform it (Tsen, et al., 2002). The uses of green fluorescent protein in competent cells such as E. coli as mentioned before are very useful in gene markers and other studies in biochemistry, cell and microbiology, however, there are still being advances made for GFP. In a study done by Torrado, Iglesias and Mikhailov, techniques were improved in how well cells expressed the GFP gene based on the growing environments (Torrado, Iglesias, Mikhailov, 2008). In our experiment, we postulate that the E. coli will be competent for the pGLO plasmid carrying GFP and resistance to ampicilin. METHODS AND MATERIALS: In this experiment we will be using the plasmid pGLO which has genes for GFP and resistance to ampicilin. In order to force the plasmids into the E. coli cells, we will be using a heat shock treatment. This heat shock treatment causes the pores in the E. coli cell membrane to open, which allows the plasmid pGLO to enter the cell. We will test an E. coli centrifuge tube that has been exposed to pGLO and a centrifuge tube that has not been exposed to pGLO as our control. We labeled two centrifuge tubes with +pGLO and -pGLO to represent which tube carried the plasmid and which was our control, respectively. We first pipette 250 microliters of transformation solution into the tubes and added approximately 2 pen tip sized E. coli colonies. We then added the pGLO plasmids to the tube labeled +pGLO and rested both tubes on ice. The ice will make it so that the heat shock will have a greater affect on the E. coli, thereby increasing our chances of successful entrance of the plasmid. We then applied the heat shock treatment to the two centrifuge tubes by putting them in a 42ÂÂ °C water bath for 50 seconds. Afterward we put them back into the ice bath and prepared to put them into the four prepared agar plates. The four agar plates were split into two sets, two help +pGLO and two held our control -pGLO. The first plate contained just Luria Broth (LB) and 250 microliters of the -pGLO substance. The second control plate was LB with a mix of ampicilin (amp) and -pGLO E. coli solution which will ideally not grow any E. coli because E. coli by itself is not resistant to ampicilin. The third plate is used with +pGLO solution and is another LB/amp plate. The fourth and final plate is another +pGLO plate and contains LB and ampicilin but also arabinose, which is needed for the expression of the GFP. RESULTS: In this experiment, we used heat shock treatment in order to insert the pGLO plasmid into E. coli cells because the plasmid carries the genes that code for green fluorescent protein and ampicilin resistance. After a week of incubation in the refrigerator, we analyzed our four Petri dishes. All plates came out as predicted. Our first control plate (-pGLO E. coli cells) contained Luria Broth and ampicilin and it sustained 0% E. coli cell growth. The second control plate (-pGLO E. coli cells) contained only Luria Broth and there was 100% coverage of the agar plates. The lawn made by the E. coli cells was a whitish clear color in normal light and were not fluorescent green when exposed to UV light. In the two transformation plates, we received positive results matching our predictions. In the first transformation plate (+pGLO E. coli cells) there was a presence of Luria Broth and ampicilin. There were roughly 140 colonies of E. coli cells which was about 60% coverage of the Petri dish. Each of the colonies was an off whitish color under normal light but were not fluorescent green under UV light. The second transformation plate (+pGLO E. coli cells) contained a mixture of Luria Broth, ampicilin and arabinose. This plate had E. coli colony growth but there were only roughly 40 E. coli colonies, making about a 25% coverage of the plate. Again these colonies were whitish in color when exposed to normal light however, they did turn fluorescent green under the UV light. TABLE OF RESULTS: TYPE OF PLATE CONTENTS SKETCH OF PLATE OBSERVATIONS Transformation +pGLO/LB/amp/ara -Growth of Colonies (40 count; 25% coverage) -Whitish color in normal light -Fluorescent green under UV Transformation +pGLO/LB/amp -Growth in Colonies (140 count; 60% coverage) -Whitish color in normal light -No fluorescent green color under UV Control -pGLO/LB/amp -No E. coli growth, E. coli not transformed (0% coverage) Control -pGLO/LB -E. coli growth present (100% coverage) -Whitish color in normal light -No fluorescent color in UV light DISCUSSION: The hypothesis is the following: After heat shock treatment, the competent E. coli cells will receive the plasmid pGLO, and the E. coli cells will be transformed. We predicted that the E. coli cells would take in the plasmid and transform in our two transformation plates. In the -pGLO/LB control plate we predicted that significant growth would happen because there is no antibiotics and only an optimal growing environment. In the -pGLO/LB/amp control plate we predicted that there would be no growth of E. coli because ampicilin is present, an antibiotic that E. coli is not naturally resistant to. In the transformation plate +pGLO/LB/amp we predicted that there would be E. coli growth considering we hypothesized that the plasmid would be accepted by the E. coli cell, thereby giving it ampicilin resistance. In our last transformation plate +pGLO/LB/amp/ara we again expected growth of E. coli since we hypothesized the E. coli cell would be competent for the plasmid. We also expected that this would be the plate to glow fluorescent green since arabinose, the sugar that allows for the glowing, was present in the agar plate. In order for this experiment to show true results, we added the two control plates with different purposes. The first plate contained only Luria Broth, the ideal growing environment for E. coli. This plate was used to make sure that our E. coli cells were healthy and able to grow consistently. If they were unable to grow, that would mean that our cells were unhealthy or contaminated, which would in turn affect the results of our transformation plates. Our results for this plate were that we had healthy E. coli cells since they produced a full lawn. Our second plate was the one with both Luria Broth and ampicilin for the growing environment. We did not have any growth of E. coli on this plate, just as we predicted. This is good because the plasmid we were using to transform the E. coli cells have the gene that causes ampicilin resistance. If our E. coli had been contaminated or already transformed from its non-resistance state, we would see it in this control plate. If we had seen gro wth, we would know that our results for the transformation plates were faulty because our normal E. coli was already resistant. Next we examined our transformation plates. These plates were the ones that we exposed to the pGLO plasmid. Our first plate had Luria Broth and ampicilin, just like our control; however, since we treated this batch with the pGLO plasmid followed by heat shock treatment, we expected to see growth. Our results from this plate did show that the E. coli grew in the ampicilin agar plate, thereby showing how many of the E. coli cells received the plasmid and were able to be genetically transformed. However, under the UV light, the colonies did not glow fluorescent green because of the absence of arabinose. Our second transformation plate had Luria Broth, ampicilin and arabinose. Our results followed our predictions that we would see growth and have the colonies glow under the UV light. This is because the E. coli that took the plasmids were transformed so they showed their new resistance to ampicilin and they showed that when grown in an environment where arabinose is present, the green fl uorescent protein will be expressed. Our results did indeed support our hypothesis because the E. coli were transformed in our transformation plates because we saw that colonies were able to grow in an environment where ampicilin was present and also the green fluorescent protein was expressed in arabinose rich environments. There was an area of weakness in our experiment. The crucial part, the heat shock that opens the cellular membrane pores, could have gone a bit smoother. Our times were not exact due to many groups trying to do this part all at once. Secondly, there is room for error in the consistency of our experiment plates since each member of the group took turns at each stage of the process. In conclusion, the results of our experiment proved our hypothesis that the E. coli cells were competent for the pGLO plasmid. Our results were consistent with our predictions. We found that the E. coli cells can be transformed by the plasmid after our heat shock treatment. Our control plates can out controlled and our transformation plates produced colonies that expressed the GFP gene. SOURCES: Allison, D.G., Sattenstall, M.A. (2007). The Influence of green fluorescent protein incorporation on bacterial physiology: a note of caution. Journal of Applied Microbiology, 103(2), 318-324 Suh-Der Tsen, S., Suh-Sen Fang, S., Mei-Jye Chen, S., Jun-Yi Chien, S., Chih-Chun Lee, S., Han-Lin Tsen, D. (2002). Natural Plasmid Transformation in Escherichia coli. Journal of Biomedical Science, 9(3), 246-252. doi:10.1159/000059425. Torrado, M., Iglesias, R., Mikhailov, A.T. (2008). Detection of protein interactions based on gfp fragment complementation by fluorescence microscopy and spectrofluorometry. BioTechniques, 44(1), 70-74.

Stephens Journey to Maturation in A Portrait of the Artist as a Young

Stephen's Journey to Maturation in A Portrait of the Artist as a Young Man by James Joyce    In A Portrait of the Artist as a Young Man, the author James Joyce uses the development of Stephen from a sensitive child to a rebellious young man to develop the plot of the novel. In this novel, Joyce suggests that through Stephen's experiences with religion, sexuality and education, Stephen not only becomes more mature but these experiences also inspire him to redefine his world and his understanding of his true feelings about art. Religion, besides the practical need for food and shelter is one of the most powerful drives in Stephen's life. Religion serves as Stephen's guidance and saviour yet it is also responsible for his tormented youth and distracting him from his artistic development. As a child growing up in a strict Catholic family, Stephen is raised to be a good Catholic boy who will follow the teaching of Catholism as his guidance in his life. The severity of his family is shown when his mother tells him either to "apologise" (4) or "the eagles will come and pull out his eyes" (4). Stephen is taught by his mother to be tolerant when she "[tells] him not to speak with the rough boys in the college" (5). Similarly, Stephen's father also taught him a Catholic quality by telling Stephen "never to peach on a fellow' (6). Evidence of Stephen following the "never to peach" (6) quality is shown when Stephen agrees not to tell on Wells for pushing him into a ditch. However, as Stephen matures into his adolesce nce, religion becomes his savior rather than his guidance. As Stephen's family condition declines, he sees priesthood as a way to escape poverty and shame. In fact, priesthood is an opportunity for Stephen's personal gain... ...lly as [he] can, using for [his] defence the only arms [he] allow [himself] to use - silence, exile, and cunning" (226-269). By discussing how education affects Stephen from a child to a young man, Joyce has shown the reader Stephen's development as an artist and human being. The novel, A Portrait of the Artist as a Young Man is an autobiography of James Joyce who delivers the influential aspects in his life and his artistic development to the reader through the eyes of the fictional character of Stephen Dedalus. In the novel, Stephen's journey to maturation and to become an artist is influenced by his religion, sexuality and education. Yet, Stephen is able to overcome the obstacles result from these aspects and experience his life to its fullest.    Work Cited Joyce, James. A Portrait of the Artist as a Young Man. 1916. New York: Penguin,1993.   

Mac Cosmetics-the Marketing Mix Essay

M ·A ·C Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1985. The first U.S M ·A ·C store opened in 2003, in Greenwich Village, New York. The company’s products were initially specifically designed for professional make-up artists, but are now sold to consumers worldwide. Products The collection includes blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish. Most M ·A ·C products are oil free. These oils provide benefits for the skin such as prevention of water loss, as they build up in the skin and are not washed away, so the protection is believed to last longer. Pricing strategy Mac cosmetics are generally priced higher than average cosmetics but consumers don’t mind paying more as they are aware of the quality which the product provides. Core product- M.A.C. gives you the look you want. Actual product- face products that have some flasher fun with mirrored compacts. Limited-edition sets packaged in a chic and reusable M.A.C. Holiday tartan tin, M.A.C. glamorous and my scottish fling mineralize Kits. New collection every season Communication M.A.C cosmetics inform, persuade and reminds potential buyers through the word of mouth strategy as they know their target market and they rely on them as their communication strategy. The company uses celebrities as representatives or models. Also, they have fashion parties for different occasions, where it brings the celebrity world and the outside world together. This way, M.A.C. benefits a great deal for their publicity. The highlight of M.A.C. is their sales promotion which stimulates their immediate increases in demand. Their employees are well trained for their job. Their sales representatives offer the best-personalized customer service. Probable target market From what we have researched, our observations show the following: MAC’s target market is compatible with its goals and desired image. The probable target market is aimed at younger to middle aged women (approximately ages 18, 25) based on the advertisement. Products are of high quality, and were originally created by makeup artist’s exclusive use by professionals. The consumer can expect a product that will last longer than an average quality makeup, this is why the price is at the level it is. The tangible product is classed as a consumer â€Å"want† Pricing is at the higher end of the market, with the average product costing approximately $80. This pricing strategy is effective as it suggests that the products are of exceptional quality and that the consumer is essentially paying for what they get. This higher price range helps mac communicates status and exclusivity amongst other brands. MAC branded makeups are not commonly marked down or discounted, as the company’s aim is to help consumers recognize the status and prestige of the brand name. The products are strategically placed, providing MAC products in a place that provides maximum visibility and convenient access. This includes not only physical advertising such as billboard and magazine coverage and stores located not only in large shopping centres and stores such as Myer, but in specific Mac stores. MAC, like most companies has evolved with the technological word and provides consumers with limited spare time and access (due to geographical location and other preventing factors) online purchasing opportunities with their online store. MAC uses two types of distribution strategies to promote their product. 1. Selective distribution- This is not uncommon, with the specialised stores that sell high quality brands, stock MAC as one of their chosen products, usually in makeup stores or large shops e.g. Myer, where a section of the shop is dedicated to beauty and makeup, and a portion of that section such as a counter is dedicated to MAC. 2. Exclusive distribution – This is where only authorised dealers and selected resellers or dealers, including those in selective distribution or licensed to sell MAC products. This includes individual stores restricted to selling only the chosen brand’s products such as certified MAC stores. Segmentation strategies The MAC Cosmetic Company provides a wide range of different yet similar products to cater for individuals that are all looking for a similar outcome, good quality makeup suited to their skin type. This is a factor that must be taken into consideration when creating segmentation strategies. Appropriate marketing segmentation is beneficial to the company as it is effective as it can more precisely fulfill the desires of targeted groups. Market segmentation can be divided various categories including geographic, demographic, psychographic behavioral. Geographic- this includes the size, population and climate. MAC designs products suitable for the climate and population that they believe will potentially buy their products Demographic- Relates to the income, gender, family life cycle stage and ethnicity. MAC’s range of products may be pricey and seem out of reach in comparison to other brands, however the halo effect is created through this and the quality of product outweighs the price for those who value quality highly. Psychographic- Is about social class, personality and lifestyle of the consumer. MAC products create an image of status and prestige; people may find themselves paying for the brand based on reputation, without considering other, less known brands. Behavioral – includes usage rate, benefits desired and the consumer’s loyalty/buying status in regards to the product. Many consumers who use MAC will stay loyal to the brand, finding comfort in what they know works. Positioning Macs competitive positioning in regards to the marketing mix is achieved well. It’s pricing is higher end, but delivers top quality products which leads to brand trust achievement. Consumers are prepared to pay a higher price in order to receive higher quality products that they can trust.

Ib Psychology Essay; Bloa Ethics

Discuss ethical considerations related to research studies at the biological level of analysis. As with any aspect of Psychology that uses research studies, studies in the Biological Level of Analysis require the researcher to follow main ethical guidelines. While all the guidelines should be followed and respected, there are quite a few of which should be taken into extra careful consideration, although so is not always the case. To keep the research in ethical bounds, most psychologists agree to follow a certain code of ethics in order to abstain from inhumane experiments and studies.Deception, debriefing, and exploitation of animals in the use of invasive techniques, all come into play as significant considerations at this level. Sometimes, however, it is not possible for researchers to always follow that code as it may affect their studies' results. For example in a Schachter and Singer (1962) experimental study –intending to challenge several theories of emotion- voluntee rs were recruited to receive a vitamin injection and informed that they would be participating in vision experiments.In reality, three groups received an injection of adrenaline, and those of a fourth were given placebo injections. Even worse, one of the groups was not told about even a single possible side effect. Despite a safe amount of adrenalin, fully informed consent could not be obtained since it could influence and alter the overall results, attributing to in fact a characteristic placebo effect. This gives researchers justification of their use of deception in an attempt to keep their work valid and controversy-free.Researchers use placebos during studies to help them understand the effectiveness of a new drug or some other treatment on a certain condition. A placebo is a seemingly legitament medical treatment that is in fact fake and has no physical affect whatsoever on an individual; a response to which can be positive or negative. The relationship between the mind and bo dy has been the focus of research on the placebo effect.One of its most common theories is that the effect is due to the individual's expectations: anticipating a particular outcome from, for example, a pill can actually lead to the body's own chemical makeup carrying that out to some extent if not exactly. The third principle of the biological level of analysis states that animal research may inform our understanding of behavior; suggesting that we share a common ancestor, we can therefore make human inferences based on that. There is significant controversy concerning the use of animals in such acts nd the understanding of its advantages and namely disadvantages. And so, another group of studies to consider in terms of ethical issues is research involving animals. It is an obvious solution to quite a number of researchers' problems to simply harm animals rather than resort to humans. However, it is widely believed that all animal research is unethical primarily due to the lack of ability to obtain informed consent on behalf of the animals. In addition to this, it is not possible for researchers to predict the amount of harm or pain that the animal will undergo – if any.In specific, numerous experiments comprising of animals to study brain correlations have been conducted. Hetherington and Ranson were in charge of such an experimental study, in 1942, in testing the function of the hypothalamus. Upon the lessoning of the hypothalamus, the rats' appetites were distorted which resulted in a doubling of their weight. From this, researchers concluded the belief that the hypothalamus is indeed responsible for the regulation of appetite or hunger. The damage done however was not reversible in any sense.This again is a question of ethics. Thus, there is a range of ethical issues that researchers working at The Biological Level of Analysis must have in mind at all times, ready to look through rather than looking past. Never-ending debates present for almost eve ry topic, study, or discovery, may never really seize to exist. Nonetheless, this just emphasizes the need for extra effort to be put in†¦ People define ethics in the way that personally suits them, and this in its own way is a perfect example of lack of ethics, as well as decorum. Ib Psychology Essay; Bloa Ethics Discuss ethical considerations related to research studies at the biological level of analysis. As with any aspect of Psychology that uses research studies, studies in the Biological Level of Analysis require the researcher to follow main ethical guidelines. While all the guidelines should be followed and respected, there are quite a few of which should be taken into extra careful consideration, although so is not always the case. To keep the research in ethical bounds, most psychologists agree to follow a certain code of ethics in order to abstain from inhumane experiments and studies.Deception, debriefing, and exploitation of animals in the use of invasive techniques, all come into play as significant considerations at this level. Sometimes, however, it is not possible for researchers to always follow that code as it may affect their studies' results. For example in a Schachter and Singer (1962) experimental study –intending to challenge several theories of emotion- voluntee rs were recruited to receive a vitamin injection and informed that they would be participating in vision experiments.In reality, three groups received an injection of adrenaline, and those of a fourth were given placebo injections. Even worse, one of the groups was not told about even a single possible side effect. Despite a safe amount of adrenalin, fully informed consent could not be obtained since it could influence and alter the overall results, attributing to in fact a characteristic placebo effect. This gives researchers justification of their use of deception in an attempt to keep their work valid and controversy-free.Researchers use placebos during studies to help them understand the effectiveness of a new drug or some other treatment on a certain condition. A placebo is a seemingly legitament medical treatment that is in fact fake and has no physical affect whatsoever on an individual; a response to which can be positive or negative. The relationship between the mind and bo dy has been the focus of research on the placebo effect.One of its most common theories is that the effect is due to the individual's expectations: anticipating a particular outcome from, for example, a pill can actually lead to the body's own chemical makeup carrying that out to some extent if not exactly. The third principle of the biological level of analysis states that animal research may inform our understanding of behavior; suggesting that we share a common ancestor, we can therefore make human inferences based on that. There is significant controversy concerning the use of animals in such acts nd the understanding of its advantages and namely disadvantages. And so, another group of studies to consider in terms of ethical issues is research involving animals. It is an obvious solution to quite a number of researchers' problems to simply harm animals rather than resort to humans. However, it is widely believed that all animal research is unethical primarily due to the lack of ability to obtain informed consent on behalf of the animals. In addition to this, it is not possible for researchers to predict the amount of harm or pain that the animal will undergo – if any.In specific, numerous experiments comprising of animals to study brain correlations have been conducted. Hetherington and Ranson were in charge of such an experimental study, in 1942, in testing the function of the hypothalamus. Upon the lessoning of the hypothalamus, the rats' appetites were distorted which resulted in a doubling of their weight. From this, researchers concluded the belief that the hypothalamus is indeed responsible for the regulation of appetite or hunger. The damage done however was not reversible in any sense.This again is a question of ethics. Thus, there is a range of ethical issues that researchers working at The Biological Level of Analysis must have in mind at all times, ready to look through rather than looking past. Never-ending debates present for almost eve ry topic, study, or discovery, may never really seize to exist. Nonetheless, this just emphasizes the need for extra effort to be put in†¦ People define ethics in the way that personally suits them, and this in its own way is a perfect example of lack of ethics, as well as decorum.

Commercialization of Organ Transplant

Ethics Committee Jacqueline Denies Curry Strayed University Business Ethics 309 Instructor Dry. Harvey Weiss Market Shortage of Organs The purpose for the centralization of organs for transplant is to make able to provide the availability of organs for patients/people who are in pain, and suffering, and destined to die from the terminal illness of organ failure. The number of patients in need of organs is growing, and the zero policy for organ donors does not show a sufficient response to the growing need of patients needing organs for the terminal illness of organ failure.Although the government does not condone the sale of human body organs there is evidence that financial incentives work, and would eliminate the organ market shortage. One financial incentive in suggestion, called the survivor benefits would help pay for the funeral costs, and give family donor recognition for being of service to fellow Americans (mm. ‘. Organ selling. Com. 2006). This may only appeal to fami lies that do not have a burial policy for their deceased, and it is why it is helpful in increasing the supply of cadavers organs while bearing financial assistance in funeral arrangements for their love ones.Against the Centralization of Organs The National Organ Transplant Act of 1984 is a ban on the purchase or sale of human organs because it would affect interstate commerce (organelle. Com, 2006). The Senate report simply stated, â€Å"It is the sense of the Committee that individuals, and organizations should not profit by the sale of human organs for transplantation† (organelle. Com, 2006).Criminal activity has entered the organ market in other countries where there has been reports of kidnapping, and murder of children, and adults to harvest their organs for sale, and in India organ trafficking y clinicians, managers, and clinician centers, middle men, and even state officials are under investigation for criminal acts. This raises a concern for the loss of lives of inn ocent people being victimized for monetary gain, and raises a question of doubt in the legitimacy of where, how, and from who was the organ obtained.My Position of Debate The advancement of medicine, and biotechnology achievements has made it possible to greater the procedure in the medical treatment from the terminal illness of organ failure. The loss of human dignity is the major concern when putting a price n human body parts, because of the threat of devaluing the life of a human being. My position on the debate of the centralization of organs for transplant is that organs should not be sold. Respectively, when we go to the hospital for broken bones, and infectious insect or animal bites are Just as fatal if medical treatment is not administered in a timely manner.Medical treatment is based on a need base, and organs for transplant should remain on a need bases. The best suggestions made in my opinion is by Lloyd Cohen, Ph. D. , J. D. Who states, â€Å"The best way to increase the supply of transplant organs is by establishing a future Market in cadavers organs†, by a contractual agreement, like the one we have here in Texas by signing the donor opt on the back of driver's license or by approval from the family of a donor (organelle. Co, 2006), and also the suggestion made by Thomas G. Peters, M. D. Or the donation of an organ a financial incentive for burial expense that is called survivor benefits would help to increase the organ supply, while giving some financial relief to those who could not afford to purchase a burial plan for their loved en. While researching material for this assignment it has also been reported that a donor has donated three cadavers organs. My Moral Judgment with a Moral Argument I think that good will is the moral principle of an individual who has made the decision to donate a vital organ, and that it is a very personal, and private one.Also it should be made known to the family so that there is no misunderstanding about the procedure to remove a vital organ (s) after departure. Religious folk might be offended by thinking that the body is desecrated, but if informed before death embers of the family may be more likely to honor a donor's agreement. The experience in knowing that a part of yourself has given some one the hope to survive a terminal illness to live life to the fullest of expectations is a rewarding acknowledgement of one's own pure self-interest, and is what makes it a Justified one.The Kantian Normative Theory The Kantian Normative Theory best supports my conclusion. According to Kant goodwill is the unique human capacity to act from principle. The willingness to save a life after the finality of your own is right by weighing the ratio of good that the action would produce. The only consequence of the donor is that there is no longer a use for the organ (s) donated. The reasoning in wanting to help cure the illness of organ failure for goodness sake from the sense of duty is a true m oral worth.Women unable to bear children because of organ failure who later had a successful organ transplant were able to experience the Joy of child birth. The concern of medication dosage is under observation for abnormality of child birth has thus far been premature birth. The reasoning for wanting to help cure a terminal illness for goodness sake from the sense of duty is a true moral thought. Conclusion In my conclusion I would like to mention a course study from last quarter, and it was World Religions.I learned that in every religion one seeks individual perfection during the course of their life time, and that most people reach that perfection before their finality in death. Eighty-three percent of individuals in the world has an affiliation with one or more sacred, and holy religions, and seventeen percent with no religion at all, and that most sacred scriptures are edited to teach the continuance of holy, and sacred ways as it pertains to the changing time or era. In thos e sacred religions the one common duty is to better humanity.